There is often a misconception that digital marketing is not practical for businesses is Zimbabwe but research shows that having a strong digital presence will help your business in multiple ways:
- It will make it easier to create awareness and engagement both before and after the sale
- It will help you convert new buyers into rabid fans who buy more (and more often)
- It will kickstart word-of-mouth and social sharing—and all the benefits that come with them
- It will shorten the buyer’s journey by presenting the right offers at the right time
The truth is, digital marketing is less about “digital” and more about “marketing,” largely because digital marketing has come of age. Its fundamentals have already been established.
Regardless of the type of digital marketing a business employs, the overall objective of marketing is to connect with the target audience at the right place and right time, and what better place to connect with your audience than the internet.
Traditionally, businesses reached their target audience using channels like television, radio, magazines, events, and direct mail. Now, as people spend more time online, businesses are trying to reach potential buyers through digital channels. After all, marketers need to go where the people are.